The first Steve Jobs biography with the Apple CEO's approval is set to hit stores next spring, but author Walter Isaacson recently opted to give the book a different title.
It was originally called "iSteve: The Book of Jobs," a title selected by the publicity department of Simon and Schuster, the book's publisher. According to Forbes, Isaacson wasn't convinced the pun-filled title was quite right, and his wife and daughter deemed it "too cutesy."
So Isaacson was able to convince Simon and Schuster to rename the bio. Just like Jobs' signature black turtleneck, the new title is no-frills. The book will simply be called "Steve Jobs."
It doesn't hit stores until March 6, 2012, but it's already been available for pre-order on Amazon for a month, selling at about half the list price. It's $16.50 for the hardback version (regularly $30) and $14.99 for the Kindle e-book version. There's no word on how much it will cost on Apple's iBooks platform. The 448-page biography is already an Amazon bestseller, climbing as high as number 13 on the overall list and number one in the business biographies and technology books category.
Isaacson, a former CNN chairman and former managing editor of Time spent three years conducting "exclusive and unprecedented" interviews with the notoriously private Apple chief. He also landed interviews with Jobs' family, friends, colleagues, and competitors. The book is described as the "definitive portrait of the greatest innovator of his generation."
Isaacson is a seasoned biographer who has previously profiled such figures as Henry Kissinger, Benjamin Franklin, and Albert Einstein.
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